INTO THE AM

APPAREL

iHeartRaves is an e-commerce company fueled by their passion for festivals and dance music. With the steady growth of the EDM community, they strive to provide unique fashion products that help customers express their own individual style.

With their designs, iHeartRaves asked the question, “How can we best showcase the individualistic expression of our brand and products like we do our customers?” Alex Lee worked in-house to tackle this question through curating various design pieces, express a unique brand aesthetic, and increase the company’s content user engagement.

 
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CONCEPTS & MOCKUPS

Blurb amount concept work

Blurb about making them into mockups

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CUSTOM DESIGNS

Blurb about custom designs for various collections

↓ SELECT A SQUARE TO SEE THE FULL MAILER ↓

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WEB ASSETS

Along with the mailers, the design request by iHeartRaves include homepage sliders/banners and promo (or promotional) bars. Depending on the creative brief requested, a single one-off asset or a full collection of assets are designed for the site’s homepage.

All homepage banners and promo bars are required to be designed with desktop and mobile optimization in mind. They also have the necessity to be consistent with all other promotional material (such as the mailer and other social graphics).